Menel Touhami

Designed and optimized complex B2B dashboards, mobile applications, and portals, enhancing digital identity solutions, data visualization, and e-learning experiences for diverse client needs.

Spearheaded the company's full digital rebranding, successfully aligning brand and product touchpoints through the implementation of a scalable visual system.

Developed and maintained a robust component-based design system, significantly reducing visual inconsistencies by 40% and accelerating development time by 30%.

Mapped intricate user journeys and translated insights into high-fidelity wireframes and prototypes, driving substantial improvements in onboarding flows and overall usability.

Functioned as Product Manager for hybrid initiatives, meticulously defining requirements, coordinating agile sprints, and facilitating critical roadmap reviews with key stakeholders.

Orchestrated and led workshops and discovery sessions, effectively aligning user needs with strategic business goals through advanced service design methodologies.

Collaborated daily with cross-functional development, strategy, and content teams, ensuring efficient project execution and aligned delivery of design solutions.

Drove significant digital and physical brand repositioning, leading rebranding efforts that encompassed designing the 2023-24 product catalog and co-developing the exhibition space for Salone del Mobile.

Successfully oversaw the launch of the 'Cookies' collection, reaching both B2B and B2C touchpoints and expanding market reach for the brand.

Supported diverse projects for major clients (e.g., Philips, Samsung) by applying advanced UX/UI principles, 3D modeling techniques, and packaging design expertise.

Collaborated effectively with engineering, R&D, and marketing teams to ensure seamless integration of design solutions and successful product delivery.